Having analyzed over 2500 dental websites the past 10 years, I can say quite confidently over 90% of them were outdated, very old looking, with poor or no content, and not kept up for google, which is a killer to your dental business.
What you may not realize is your website is the hub to your entire dental business online. It starts with your website, then expands out to online reviews (reputation), social media, community involvement and more. I have had hundreds of consultations with dentists who did not have knowledge of their website age, the content on it, or even if it is google-friendly.
Website usability is something that has become a profession all on its own which states how important the usability of your dental website is. Statistics show that over 85% of the searches for local services are done by the female of the home, and she is busy. If you make her work to find the information she is looking for she will quickly be agitated and leave and go to your competitor. This is not a good business model if you want to not only survive but thrive in today’s competitive landscape.
Another big issue we see often is what we refer to as broken links. That’s where a clickable link on your website when clicked does not go to the page. It goes to a 404 page not found page which is really bad for the user. When that happens they will feel you dentistry is not up to par just because your website wasn’t
With our affordable Dental Website Management service we will continue to improve the usability of your website on a monthly basis. This alone will take your current internet traffic and convert them into patients at a higher rate. Contact us today to get more information.
As with my above statement of over 90% of the websites we’ve analyzed are outdated, that number is almost as high for dental websites being properly optimized for google, to have the best chance to rank higher when someone is searching in your city for a dental service. As you can imagine this is a critical component of any online marketing strategy.
Every page of your website needs to be thoroughly optimized for google. That means each page has a unique, specific and relevant title, description, optimized image, as well as proper internal linking to other relevant pages on your website. This is a very painstaking and tedious undertaking but a necessary evil if you want to stay in the good graces of google.
Our Dental Website Management service is affordable for any dentist and includes going over every page of your website thoroughly to optimize it for the best exposure in google. This is an ongoing monthly endeavor, but one we take very seriously. Contact us today to get more information.
Is your website built for conversions? I mean, does every word and every page lead the visitor down the path to picking up the phone and calling your office? From all the websites we’ve analyzed and many from the big dental marketing companies that are at every conference and expo are not designed to motivate a website visitor to take an action. This then makes your expensive website somewhat worthless as it is not helping you grow your new patient numbers.
With our affordable website management package, we will optimize every service page of your dental website into a high-converting page. This is done on a monthly basis so we make sure to thoroughly complete each page for the best results. Contact us today to get more information.
One of the most important issues with any business website is whether it’s secure or not. What I mean by that is look at the above image. To the far left you will see a lock icon for the safe website and no lock for the unsafe one. Also, you will see an “s” after the “http” with the secure website.
If I were to guess, I’d say over 50% of all dental websites are not secure. That means when google crawls your business website it is labeling it not safe for visitors. This is something to take seriously.
With our affordable website management package, we will make sure you have an SSL certificate attached to your dental website and it will be safe and secure from here on out. Contact us today to get more information.
One issue we hear a lot is the big marketing companies taking a week to complete a requested update. I’m sorry but that’s ridiculous! There is no way to add a new team member or make a change it should take a week. In fact, we guarantee any and all updates will be done in 24 hours of receipt of the request. We typically do it even faster than that.
We’ve also heard the bigger companies not even responding to an email for several days. Again…this is unacceptable! Common courtesy and business best practice requires you get back to your customer/client same day with at least a response.
With our affordable website management package, we are here for you! Given the package you’re on, we will quickly and effectively do all updates within 24 hours. Contact us today to get more information.
Website hosting is the black hole for most dentists. It’s something you shouldn’t need to worry about, and just know your website will remain intact, without malware on the Internet. But…there are lots of hosting companies out there that are of course very inexpensive but you get what you pay for.
With all our website packages we back up your website on a daily basis. What that means is if something happens like a malware attack, we are on it and your site is back up in a matter of minutes. Not days or weeks like some of the stories we’ve heard.
Because we are staying on top of all our clients’ websites, none of our clients’ sites have been attacked by malware. You can rest easy knowing your website is taken care of and you and your staff have one less stress in your day.
If you’ve been frustrated with your website our affordable website management package would be a great option for you. We take all the stress and hassle off your hands. Contact us today to get more information.