The majority of dental websites we see unfortunately have not been updated for quite a long time. Some even years. If you want your website to represent your brand in the best possible light, you’ve got to make sure it’s updated and current. People searching for a dentist on the Internet have higher expectations when … Continue reading “Does Your Dental Website Need To Be Refreshed?”
We’ve reviewed hundreds of dental websites on mobile devices, specifically on the cell phone and what we see the majority of the time is a poorly optimized website that leaves your visitor frustrated and heading over to your competitor who is giving her what she wants. Critical Mobile Elements That Must Be In Place When … Continue reading “You Are Losing Patients Because Of Your Mobile Website”
We have analyzed over 2500 dental websites and keep finding glaring issues over and over again, and many of these websites were created by the big dental marketing companies out there. You’ll know who I’m referring to so I don’t need to mention them in this article The #1 Goal Of Your Dental Website Any … Continue reading “Is Your Dental Website Losing You New Patients?”
Let’s hope when a woman (or mom) lands on your orthodontic website she doesn’t react like this! The number one goal for your orthodontic website is to get people to pick up the phone and schedule an appointment. That’s it! When you are designing your ortho website, you must keep this in mind, when it … Continue reading “Is Your Orthodontic Website Converting Visitors Into Patients?”
This is a painful topic for a lot of dentists. But I’ve got to get this off of my chest and let dentists (and orthodontists) know what to avoid when considering hiring a dental website design company. I take calls everyday from dentists and ortho’s who are beyond frustrated with their websites. The lack of … Continue reading “What You Need To Know Before You Hire A Dental Website Design Company”
Do you want to learn how to attract more cosmetic dentistry patients? Would you like to be positioned as “the cosmetic dentist” in your area? Are you interested in getting more “fee for service” patients? If you answered yes to at least one of the above, you’ll want to read this article right now! Let … Continue reading “How To Attract More Cosmetic Dentistry Patients And Get More High Value Cases”
One huge missing link to the majority of dental websites is image optimization. I’m going to try not to get too technical, but this is important stuff, and if you really want to get more patients from the Internet you’ll want to read this entire article. One of the biggest issues I have with most … Continue reading “Optimize Your Dental Images For SEO”
The majority of dentists I speak to do not have ownership of their practice
We review and analyze over a dozen dental websites every week, and of those, approximately 70% of them are using a slider image in the first fold of their homepage. Image provided by Lead Pages I’m going to explain why you should eliminate this so-called feature (slider image), and how it will help with your … Continue reading “Discover Why Your Homepage Is Not Converting And How To Fix It”
Today I want to discuss the importance of a user-friendly dental website homepage. I’v consulted with hundreds of dentists who are frustrated with the lack of results from the Internet (and their website). When we look at their website, the first thing we do is do a 5 second brush-over of their homepage to see … Continue reading “Dentists: Is Your Homepage Missing These Critical Elements?”
The most comprehensive introduction to dental internet marketing.