Why Should An Orthodontist Hire An Orthodontics Marketing Specialist For SEO and Web Design?

Orthodontics has become a profitable business just like cosmetic dentistry. Each case can bring in a lot of money; you can expect the cost to be in the range of $5,000. This makes it a good idea to invest in digital market to ensure you reach more customers.

One mistake that many orthodontists make is hiring general marketing firms that don’t have enough knowledge about orthodontics. They also had limited information on consumer behavior, which is very important when trying to capture the attention of prospective customers. The main goal of digital marketing is making the prospective customer reach out to the business.

Contact Us To Get Your Free Digital Assessment

Your Main Orthodontic Demographic will be Mothers

Working with orthodontists will show you that the main demographic searching online for these services are mothers. They usually try their best to ensure they are making the right choices for their sons or daughters. They will invest time and effort to do proper research and find the right orthodontist.

There are many different stories of mothers going online, doing deep research online, checking reviews and checking the top ranking orthodontists on the search engine results page, then still set up consultations with the best three. This is a thorough approach to take when looking for an orthodontist, but there are many people doing this out there. This makes it important to work with a company that has experience working with orthodontists or even dentist opposed to going with one that doesn’t have experience with orthodontists.

Mothers tend to have high expectations when they visit a website. They expect the website to be good looking and updated, and this can take them up to five seconds to know. They will then proceed to the About page to see what kind of doctor the orthodontist is. They will also want to know the time he/she has been practicing and any other relevant information. Many mothers want to know the type of people who will be working inside the mouth of their child.

Are you properly showcasing your brand via your content and design? One of the most important thing you need online is being unique. Your website should not look just like any other website out there. We have created some amazing designs that were taken from the inside of the practice and used the same theme to create websites. Many ortho websites are generic and have no personality, brand, or theme.

Location is Important

Many mothers don’t have enough time to drive to an orthodontic appointment every mother because she has a day full of responsibilities, but if she finds the right one through online research and finds they provide quality service, then she may be willing to drive that far because she will be confident about the services she will be getting. This is an opportunity for you because it means you have a chance to draw customers from far.

When it comes to the issue of location, it is important to have the website provide the prospective customers with a clear description of where you are located. This will help them know how far they are supposed to drive. There should be directions and a map on every page of your website. This means they will be able to get directions regardless of the page they are in.

Get Found Using SEO

Once your website has been redesigned and updated and you have a great looking, high-converting orthodontic website. This can mean nothing if your prospective customers cannot find when they search you using search engines.
Having an SEO firm that has experience dealing with orthodontic –specific SEO is very critical. They know what the prospective clients search for when they are looking for the services you are offering. The main goal of SEO is to attract and convert prospective clients to paying ones, and having to do that without spending a lot of money is impressive.
The ROI is great and you don’t have to worry about recouping your expensive. Many orthodontists have been able to increase their revenues by just using the right SEO firm.

The ROI is better when compared to other forms of marketing

The important task of SEO is ensuring that the website has been perfectly optimized for google best practices. There are many businesses out there that have had to pay the price because of having an outdated website and SEO tactics that are no longer accepted by google. It can be hard not seeing results and not knowing why.

Content is an important part of any SEO campaign. The content in your page should be valuable to both google and visitors. Many orthodontists websites have been created using a template being used by other websites. Having an SEO service that provides you with unique strategies and designs will put you in front of your competitors. Google will flag websites that have duplicate content. This type of content is known as “canned” content.

Choosing an Orthodontic Marketing Specialist is the best decisions you will make if you are looking to increase and grow your practice over the internet.

Get Your Free Digital Assessment Today

Serving orthodontists in Surprise, Yuma, Avondale, Phoenix, Scottsdale, Gilbert, Tucson, Glendale, Peoria, Tempe, Mesa and Chandler Arizona.

Dental Podcast

Your Dental Success Podcast


Get a free live evaluation of your website and marketing strategy.