It’s no secret that dentists aren’t at the top of the list for people to visit in their schedule. Dentists can do a lot to change perceptions by introducing themselves to the virtual world in a way that eases the perception that people have about them. A great website design is the first step that will get people to come to your office.
Introducing your dental service via the Internet is a great way to create brand awareness and help you differentiate yourself from the other dental practices, create interest and intrigue new patients.
If you read the data that the American Dental Association has on the number of dentists in the US, you would be surprised. The study suggests that an average city with a population of a hundred thousand people could have more than 60 dentists. In some cities, it’s like there is a dentist on every corner. This means that dentists can no longer rely on word of mouth referrals or ads in the paper. No one is going to find you in the yellow pages because no one uses yellow pages anymore.
Dentists have to find creative ways to attract new patients and retain the ones they already have especially with big chains who operate under the umbrella of an established corporation. They have big budgets and enough money to go implement good digital marketing campaigns.
Things can be different if you played the digital marketing game differently. The big corporates might have the money to flash around you have a love and passion for what you do so, focus on being the best that you can be and let an expert handle your digital marketing campaigns.
Marketing requires action but in the case of a dentist, it will serve you well if you get an expert who understands that just like any business, a dental practice needs a high-converting website but at the end of the day, it’s your reputation, its those pesky yelp reviewers who write positively or negatively about how good you actually are, so focus on being the best dentist you can be.
Digital marketing starts with your website. It needs to reflect your ideals and be able to convert visitors into actual patients. You need to be able to tell what people want from your site metrics. What do they search for, how long do they stay, etc. A website does not have to be static. This is why content is the next most important thing.
With so many dentists already out there, how do you keep your content unique and fresh? You get the best copywriter who understands SEO to help you get on top of organic rankings. The search landscape for most businesses is becoming more competitive.
Dentists are hiring SEO agencies to get them to the top of the organic rankings. This competitiveness makes it more expensive as well, as it takes an agency more resources to attain those top rankings. SEO does more than improve your rankings; it makes it easy for people to find out about you or your services when they need to.
An SEO agency and Digital marketing agency are two different things. Digital marketing agencies use other web strategies like website design, social media marketing and PPC. Hiring an agency that understands the nature of dentistry is important…so consider one that wants to serve you and be a partner on hand to help and advise if you need it.
Currently serving dental clients in Phoenix, Glendale, Peoria, Scottsdale,