There is only one (maybe two) real reason(s) to have a website for your local business.
First for people to find you when they search on keywords that match your services; and secondly to be encouraged to call you and complete a transaction, which we refer to as a “direct response” website.
Anything else is just a bonus (or not).
It’s Not How Pretty It Is
All too often a business owner will higher a designer, and they are trying to build up “their portfolio”, and not concerned with your needs. I know because I’ve been there, and quickly found out a pretty site does not always mean a successful one.
If you’re a cosmetic surgeon or dentist, I get that there should be some