Michael DiFrisco is the CMO of the AACD (American Academy of Cosmetic Dentistry), a speaker, author, expert on branding and marketing, as well as a good friend of mine. You are going to learn how to position yourself as the go-to cosmetic dentist in your area, landing bigger cases and increasing your revenues.
Learning Objectives: How to Market Yourself as a Cosmetic Dentist
- Have a Competitive Advantage
- Sell Results, Not Services
- Find Your Dominant Selling Ideas
- Align Your Inside Reality with Your Outside Perceptions
- Get Educated. No, Really.
Business Website: http://www.how-to-branding.com/
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