Whenever a dental practice owner discusses SEO it’s clear to see how painful the subject is. Most dentists understand just how important SEO can be but many have had really bad experiences with specialized SEO services. They have invested in SEO month after and month and had no return on their investment. If you have gone through the process of using dental SEO Services for marketing your practice, you’ll identify with the frustration I’m talking about.
In this article, I want to explain why you’ve had so little success with SEO in the past and introduce you to the method our SEO strategy employs that actually delivers faster and more effective results.
Take your town or city as an example. It’s very likely there are tens, if not hundreds of dentists who all know how important it is to hit the top positions of Google’s search results and many are doing SEO for search terms like “Dentist + location” for example “dentist San Diego”.
Immediately, it makes sense. You would think that it’s the kind of search term that most people would use to look for a dentist in your town. But it’s not quite so straightforward as that. At The Dental Boost, we have conducted extensive research and have discovered, it’s not the most effective approach and doesn’t deliver the best results.
The initial problem is, typical keywords such as Dentist + location or “teeth whitening + location” are the most competitive keywords to target because all your competitors will be fighting over these keywords and also trying to rank them in Google.
Just as importantly, the people using these types of search terms are not actually in a ‘buying mode’ they are much more likely to be in the process of doing some research. Generally speaking, if your service is pretty cheap it’s a positive keyword to target because they are going to make ‘impulse purchases, however, people searching for dental services are more likely to be slower in making a buying decision because dental work is normally a larger investment. For this reason, you are less likely to convert website visitors who find your website from this kind of search term.
From our experience, working with dentists across the country, there are normally more than 50 dentists per 100,000 population. The American Dental Association have supported our own data by reporting that it’s actually 60-100 per 100,000 city residents.
Realistically, 20-30% of dentists are running an SEO strategy to rank for main keywords as we’ve just discussed. That would translate to 20 or more dentists all fighting for the top places on the same ‘standard’ keyword search terms.
If you’re in the process of starting your SEO strategy or you’ve been using SEO services for a dental practice that haven’t delivered results it’s highly likely that some basic components are not in place that would seriously affect your ability to improve your ranking in Google’s search results. So you’re starting to SEO behind all these other dentists who have been using SEO already.
As a rule of thumb, you would normally expect the more traditional SEO strategy to take 6 to 12 months to get anywhere near the top of the search rankings. It’s not uncommon to hear from frustrated dentists who had been investing in SEO for 12 months and were still not on page 1 of the search results.
Perhaps it’s because the company delivering dental SEO services is incompetent or they are facing lots of competition from rival dentists. Some dentists even get penalized by Google for using bad SEO strategies that punish the site and don’t show it in the search results until page 10.