Orthodontics just like cosmetic dentistry is a highly profitable business. Considering the fact that each case is worth around 5,000 dollars, it is worth investing in digital marketing space to reach more and more potential customers within your city.
However, most orthodontists like dentists have hired general digital marketing firms with little or no knowledge of orthodontics. These marketing firms do not also have any consumer behavior information.
Behavior information is very important since it is what enables you to capture those who visit your website, enables you to resonate with them and then get them to pick up the phone and call your practice.
After working with ortho’s for some time, we have discovered that most of the people who search for orthodontics online are mothers.
This is due to the fact that they want to make the right decision for their son or daughter. Because they want to make an informed decision, they will usually do their due diligence online.
In fact, we have heard many mothers who will do their online research, check out the reviews online and website of the top ranking orthodontists and then still set up consultations with the top 2 or 3. This is a thorough approach to hiring an orthodontist.
But we know that this is what happens showing how important it is to have a specialist company working with orthodontists even dentists as opposed to working with other local business and even medical doctors.
Mothers usually have high expectations when they land on a website and expect it to be updated and modern looking. This usually takes about 5 seconds. After doing this, they usually go to the About page to learn more about the orthodontist.
They want to find out how long they have been practicing and what kind of continuing education the orthodontist has taken. Once they find the information they are looking for, they will go ahead and find out about the staff. The mother wants to know the type of people that will work inside their child’s mouth.
Are you showcasing your brand through content and design? We have created some neat website designs before by taking the theme of the inside of the practice and building out the website using the same theme.
This will make the mother have a unique experience when she visits the page. Unfortunately, most of the ortho sites are generic with no theme, no brand, and no personality.
Mothers are usually busy and have a lot of responsibilities making it hard for them to drive 30 minutes to book orthodontic appointments every month.
However, if she finds one that has a good consultation through her online research, she is willing to drive that far to know that she has chosen the right one for her child. This makes it a huge opportunity for you to draw from further out than say a dentist could.
Your website should make it easy for your clients to identify where you are located. This will enable the mother to see how far she needs to travel.
To achieve this, you need to have a map and directions on every page of your orthodontic website. This will ensure that the visitors see where you are located regardless of the search engine they use.
Now that you have a redesigned or updated and high converting orthodontic website, do you think that everything is done? Of course not! The next question you should ask yourself is how can potential clients find me online? This is where SEO comes in.
For your site to appear on Search Engines like Google, Yahoo or Bing, you need to have an SEO strategy. It may be a good idea to hire an orthodontic-specific SEO firm to help you.
This is because of the fact that they know what clients want and the phrases they search for online be it traditional braces like Invisalign or Damon. They will help you attract and convert new patients from the search engines to potential customers.
Figuring out ROI is a straightforward process as you offer Invisalign or traditional braces. Maybe 2 different types of metal braces. Regardless of this, the revenue per patient will always be consistent. SEO investment for orthodontists can be a 10:1 or better in terms of ROI.
The most important part of SEO is ensuring that your site is perfectly optimized. Your SEO should use SEO practices acceptable by search engines like Google.
Otherwise your site will be penalized by the search engine if it uses illegitimate practices. As an orthodontist, you have to find out why you are not found on the first page of your city or neighboring areas online searches.
Content is king and it is very important for any site to know this. Your content should be highly valuable to both the search engines and your visitor.
Most of the ortho sites are created by companies using a template and cookie cutter content found on hundreds of other sites. This is known as duplicate content and is not liked by the search engines. Your visitor will pick up on the ‘canned’ content and make him or her leave your site immediately.
This article advises you to look for an https://www.thedentalboost.com/orthodontists/ to help leverage the internet and help you increase your revenues as an orthodontic.
Serving orthodontists in Surprise, Yuma, Avondale, Phoenix, Scottsdale, Gilbert, Tucson, Glendale, Peoria, Tempe, Mesa and Chandler Arizona.