If you’re an orthodontist, you have huge potential to grow your practice via the internet, with the right marketing strategies in place.
With each new patient ranging from $4500-$7,000, you can quickly add a tremendous amount of monthly and annual revenue to your practice.
My son recently had braces, and it was a little longer than we’d hoped, but we’re happy with the result, and he smiles a lot more, so that’s a good thing.
The orthodontists I talk to and it’s been dozens and dozens, have said the majority of their new patients come from referrals of local dentists near their office. That makes a lot of sense, but what about all those internet searches for an orthodontist in your locale?
I can assure you there are more than enough on a monthly basis searching for braces in your area to add a substantial amount of income to your practice. Imagine if your new internet marketing plan helped you attract and get signed up 10 new patients a month on top of what you’re currently producing
We’re talking about easily $50,000 or more per month in new revenue. Wouldn’t that be worth looking into a comprehensive Internet Marketing Plan to achieve this?
Getting braces for your child, or yourself is not an impulse purchase. Either it takes a strong referral from a dentist you trust, or a friends orthodontist, or a website that answers all the questions you have pertaining to orthodontic procedures.
The best way to educate a visitor on your website is through articles (blog), and videos. These 2 forms of content marketing are powerful. If done with a strategy in mind, they can help you build what we call an “authority” website that reassures visitors your the orthodontist of choice for your area.
The more questions you can answer using these 2 mediums, the more phone calls you’ll get from the Internet and your website.
A very effective way to keep your practice in the “top of the minds” of your prospective new patients is email marketing. That is offering some kind of free white paper in exchange for their email address.
Now you’ve got multiple opportunities to email highly valuable content to them to help them make an informed decision to go with you and not your competitor.
Crafting email content that engages and initiates an action is an art, so don’t take this lightly. They gave you their email address without knowing you, so don’t blow it by sending out sales pitches, or crappy content.
This is where you can take the lead and “own” your area for braces. Video on the web is exploding, and most orthodontists are slow to embrace it. This gives you an upper hand if you take the bull by the horns and start producing videos. Video marketing
Youtube is the second biggest search engine in the world, and it’s owned by the biggest search engine (google).