Orthodontic treatments are expensive. This is a good reason to believe that orthodontists make nice profits, especially if we think about the fact that these treatments cost on average $5,000. This should make orthodontists consider using digital marketing to increase their local market share.
Although they are aware of the benefits of digital marketing, many orthodontists hire general marketing professionals that don’t know too many things about this specialty. Besides, these firms have no consumer behavior information, so they may have a difficult time in finding the most compelling marketing messages that have the best potential of attracting new clients.
In our experience, mothers make the best target, so you should address your messages to this demographic segment. They have the money and the decision power, as well as the determination to choose what’s best for their child. You can be sure they are going to undergo a thorough research before choosing an orthodontist to take care of their son or daughter.
We have talked to many mothers, and came to the conclusion most of them use to check online reviews and websites of orthodontists in their area. They would also contact two or three of these professionals and schedule appointments, in order to make themselves a first impression on them as individuals, as well as on their practice. If you want to be among these specialists, you need to hire the best marketing agency to help you build a strong and compelling online image.
Mothers would carefully analyze websites of doctors and other medical specialists, so you can expect them to criticize yours, as well. You have to show them a modern, yet professional image, in order for them to rest assured you are going to treat their child with all the care you are capable of. These mothers would want to see some of your professional achievements, as well as your concern for ongoing professional education. All these should be clearly displayed on your website, as they can increase your chances to get on as many shortlists as possible. Besides, a good mother is going to take a look at your staff, as they are also going to get in touch with their child.
You brand should be clearly displayed on your website, as well as in all other promotional materials. This is how you can get on top of the mind of people in your core target group. A mother landing on your website for the first time should find a unique and modern resource, a wealth of information and a helpful orthodontist ready to help her children enjoy a beautiful smile.
You need to convey all these messages within the first few seconds, so your web pages should be carefully optimized for this demographic segment. A generic and boring website, with very little to no information is going to make a good mother hit the back button on her browser within a couple of seconds.
Mothers are usually very busy, so they may not want to spend one hour in their car driving their child to the orthodontics appointment once a month. However, if you manage to persuade her that you are the best solution for her daughter, she’s going to be more than willing to find the time needed to drive her to your office as many times as needed.
Speaking about location, you should make sure your visitors understand immediately where your office is located. They have to find this information on the first page they get to see. This is why you have to include it on all your pages, as some mothers may land on your website from various Google searches that don’t necessarily lead to your home page. By including your contact details, a map and the driving directions, you’re going to make sure everybody will know where to find you and how fast they can expect to reach you.
SEO Can Help Internet Users Find You
You can have the best website of all, and yet get no clients, if you don’t do something to improve your online presence. SEO can be your best weapon, as most people needing orthodontic treatments are going to search the web for specialists in their neighborhood. You have to be there for them, as this is your best chance to get contacted for an appointment.
By hiring an orthodontic-specific SEO firm, you can benefit from their previous work experience and from their knowledge, in order to obtain results sooner rather than later. These companies know from their previous projects what are the most lucrative keywords and the best messages your target consumers would react to.
They can obtain you excellent conversion rates, as they know how to target the phrases and terms with the highest potential of converting. This is your best bet for enjoying a steady stream of targeted traffic to convert into patients.
Serving orthodontists in Surprise, Yuma, Avondale, Phoenix, Scottsdale, Gilbert, Tucson, Glendale, Peoria, Tempe, Mesa and Chandler Arizona.