Orthodontics is a very lucrative business. The field is just as profitable as cosmetic dentistry and in some cases more so. The average orthodontics case is worth $5000, so it is makes sense to invest in digital marketing in order to attract new clients in your area.
Unfortunately, too many orthodontists opt to hire services from general digital marketing companies, who have limited knowledge of the orthodontic industry. These general companies also have little access to consumer behaviour data, which is information that is essential for increasing targeted visitors to your website. After all, targeted visitors are those who will be most likely to contact your practice and make an appointment after visiting your website.
We have learned via working with orthodontics over many years that one of the key demographics searching the internet for information about orthodontic procedures is mothers. Mothers are determined to ensure that they make the right choice when it comes to their child’s treatment, so they spend time thoroughly researching their options online.
We have talked with some mothers who tell us that not only do they conduct online research about various orthodontic procedures, but they also read online reviews before visiting the websites of the best ranking orthodontists and setting up 2 or 3 consultations. Now that is a diligent approach to finding an orthodontist in the area. Some may think it’s extreme, but we know it is occurring, so it’s vital that you work with a specialist marketing company that has a detailed understanding of the orthodontics field as opposed to a general marketing firm.
The expectations from mothers are very high when they visit a website. They expect the site to be up-to-date and have a modern design. They also frequently visit the About Us page on a website to learn more about the kind of professional the orthodontist is. Information such as how long the professional has been practising, what to expect from the environment of the clinic and the attitudes of the support staff working in the clinic, is all very important.
Does your website’s content and design effectively showcase your brand? We have created dozens of well-designed websites built around the theme of the orthodontist’s clinic. These website designs ensure that mothers visiting an orthodontist’s website can see the uniqueness of the practice. Too many professionals use generic websites themes that have no brand identity or personality.
The majority of mothers lead daily lives that are packed full of responsibilities, so they do not really want to spend more than 30 minutes travelling to orthodontic appointments. That said, if a mother finds an orthodontist via internet research and receives a good consultation, she will more than likely be willing to travel as far as necessary in order to get the best treatment for her child. This means you have a huge opportunity to attract clients from further afield with a good website.
Your website needs to show exactly where your clinic is located. This can be achieved by including a map with directions and travel information on every page of your website. This ensures that no matter which page of your website a visitor arrives at they will have access to location information.
Now that you have a well-designed orthodontic website, which has a high-converting rate, you need to start ensuring that people can find your website when they conduct an online search with anyone of the web’s major search engines, including Google, Yahoo and Bing.
It is vital that you hire an SEO firm that specializes in orthodontic websites, as they will know how to attract your target audience. Specialist SEO firms will also know the exact keywords and phrases that people type when searching for what your clinic offers. The potential to attract new patients from search traffic is almost limitless. Recent reports show that the return on investment (ROI) for orthodontists when it comes to SEO can be as high as 10:1.
One of the important elements in any SEO campaign is to ensure that your website is optimized for search engine crawlers and ranking algorithms. We have seen too many examples of websites that are using outdated on-page SEO tactics that can actually damage a website’s ranking on search engine results pages.
Your Ortho website’s content is also very important. It has to be high quality and valuable to both google and visitors. The majority of orthodontic websites have been put together by a firm that uses generic templates and cookie-cutter content. Using duplicate content can have a detrimental effect on a site’s SERP ranking and is unlikely to impress visitors as “canned” content is easy to spot.
In conclusion, we believe that is it fair to say that hiring an orthodontic marketing specialist really is the best option if you want to leverage the online marketplace in order to increase revenues for your clinic.
Serving orthodontists in Surprise, Yuma, Avondale, Phoenix, Scottsdale, Gilbert, Tucson, Glendale, Peoria, Tempe, Mesa and Chandler Arizona.