Much like cosmetic dentistry, orthodontics is a highly profitable business. Every case is in the price range of $5,000, to capture more of your local marketplace, it is definitely worth investing in digital marketing.
As many dentists have done, many orthodontists have hired marketing firms that specialize in general subjects, they know nothing about orthodontics, they have absolutely no information on consumer behavior, this is a very important factor in being able to capture who your website visitors will be, to connect with them, this will cause them to pick up the phone and dial your practice.
From working with Ortho愀, we are aware the one of the main online demographics searching are mothers. They want only the best choice for their daughter or son. They are not rash, the will do their due diligence and take their time online.
As a matter of fact, we have known of mothers who first research online, they look over the top ranking orthodontists and look over the reviews, they then make appointments with the top two or even three. This is actually a very thorough approach to finding an orthodontist. We however are aware that it is happening, this is why it is important to have a specialist company that knows about Orthodontists working with you, even with dentists and medical doctors, instead of another local business.
When a mother lands on a website, she has high expectations. They want one that uploads quickly, is modern and updated. The about page is the first area they visit is that about page to see what kind of a person and doctor the Orthodontist is, how long he or she has been practicing, what has been their continuing education etc. A mother will then move on to the staff, whe will want to be aware of the kind of people who will be working on her childs mouth.
Does your content and design showcase your brand? We have designed some pretty awesome websites where the theme from inside of the practice was taken and the website built to match that theme. A mother who lands on that page will see how unique it is. There are too many generic ortho sites that have no theme, no brand and quite frankly lack personality.
Being as a mother’s day is packed with responsibilities, driving thirty minutes every month for orthodontic appointments is not something she wants to do. However, if after researching online, she experiences a great consultation and feels that this is the best for her child, she will be willing to make the trip. This allows you with a great opportunity to draw further out than a dentist could.
Along the lines of location, it is crucial that your page allows for an easy way of seeing your exact location, tshi way the mother will know precisely how far of a drive it is. This is accomplished by including a map as well as direction on each page of your orthodontics website. So, regardless of where they land after their specific google search, they will end up on my page.
So now that you have an orthodontic website that is redesigned or updated, looks great and is high converting, if people who are searching via Google, Yahoo or Bing, it will do you no good at all.
It is critical to have an orthodontic specific SEO firm do this for you. They are aware of buyer intent and have all of the phrases that are typed in by people searching for what it is you have to offer. It is quite impressive to have the opportunity of attracting and converting new patients from a Google search.
Figuring ROI is as straightforward as you offering Invisalign or traditional braces. Perhaps tow varied kinds of metal braces. Regardless, it is a consistent patient revenue. For orthodontist the investment in SEO could be a 10:1 or even better ROI.
Guaranteeing that you website is perfectly optimized for Google’s best practices is a very important part of SEO. We have seen countless times when a website is outdated, and with the use of SEO tactics that are no longer being accepted by Google. An then the orthodontists wonders which they are not showing up on the first page results for their local and surrounding areas.
Another critical aspect is the content on your ortho website. It has to very valuable not only to Google but also to your visitors, Most ortho sites are created by a company that used a template and content that is cookie cutter, it can be found on hundreds of other sites. This type of content is called duplicate content, Google does not like it and your visitors will see this very quickly causing them to leave your site.
In conclusion, the best choice for you if what you are looking is to leverage the Internet and in turn add higher revenues for your practice is an Orthodontic Marketing Specialist.
Serving orthodontists in Surprise, Yuma, Avondale, Phoenix, Scottsdale, Gilbert, Tucson, Glendale, Peoria, Tempe, Mesa and Chandler Arizona.