Like high-end dentistry, orthodontics is a very lucrative business. With every case being worth approximately $5K, it is definitely worth making an investment in online marketing in order to acquire a greater share of the market in your local city.
Unfortunately, dentists and other orthodontists have hired general internet marketing firms that are not familiar with orthodontics, and don’t have any information on consumer behavior, which is critical to being able to attract website visitors, resonate with them, and convince them to call your practice to book an appointment.
We have learned from working with orthodontists that mothers are one of the major demographics looking online. They want to ensure that they end up making the best decision for their daughter or son. They are willing to take the time online to do their due diligence.
We have in fact heard of numerous mothers who do their research on the internet, check out the reviews that are posted online and the websites of the best ranked orthodontists, and then will also set up consultations to speak with the top 2 to 3 orthodontists. When it comes to hiring an orthodontist, that is a very thorough approach. However, we do know that it happens quite often, and that is one of the reasons why it is so important to have a specialist firm that works with dentists or Orthodontists, instead of just just working with medical doctors or local businesses in general.
When mothers visit a website they have high expectations. They expect it to have a modern appearance and for it to be up to date. Next they will click on the About page to find out what type of doctor (and individual) the Orthodontist is. They want to know how long the individual has been in practice and what type of continuing education they take. Next the mother will take a look at staff. She wants to know what type of people are going to being working inside their child’s mouth.
Do you showcase your brand using your design and content? We have designed some very nice website designs. We took the inside of the practice and used that as the theme and built the website using this same theme. Therefore when a mother lands on the website she will be able to see how unique it is. Too many orthodontist website are generic and have no personality, no theme and no brand.
Since mothers have full time responsibilities, they don’t want to have to drive half an hour every month to get to orthodontic appointments. However, if she finds a good orthodontist as a result of her online research, and has a positive consultation, then she will be much more willing to drive this far if she knows she has selected the best one for her child. That provides you with a big opportunity to draw clients from farther way than most dentists can.
Staying with this topic of location, your website needs to make it easy to know where you are located exactly. That way a mother will be able to tell how far of a drive she will have. The way to do this is to post a map and directions on each page of your orthodontic site. That way no matter which page someone lands on from the specific Google search they have made, your location and directions will be there.
Now you have either a redesigned or updated, professional looking and high-converting orthodontic website. However, it won’t mean anything if people aren’t able to find you when they are doing Google searches (or Yahoo or Bing).
It is critical to have an orthodontic-specific SEO company do this. That is because they are familiar with buyer intent, in addition to all of the phrases that individual type in when they are searching for the services that you provide, whether it is for Invisalign or traditional braces such as Damon. The opportunity for attracting new patients and converting them from Google searches is very impressive indeed.
It is a fairly straightforward process to determine your ROI, since you are offering Invisalign or traditional braces. Or may 2 different kinds of metal braces. Whatever options you offer, there is a consistent revenue per patient.
One important aspect of SEO is ensuring your website is perfectly optimized for Google best practice. Over and over we have seen outdated websites that were using SEO tactics that Google no longer finds acceptable. And the orthodontist wonders why they aren’t found on the search results’ first page for their local city or the surrounding areas.
The content on your orthodontist website is very important as well. It needs to be very valuable for both your visitors and Google. Most orthodontist websites are created through using cookie-cutter content and a template that can be seen on hundreds of other websites. This is referred to as duplicate content and is something that Google doesn’t like and that your visitors will realize is “canned” content very fast and end up leaving your website.
In order to truly leverage the Internet to generate greater revenues for your Orthodontic practice, the best choice is to hire an Orthodontic Marketing Specialist.
Serving orthodontists in Surprise, Yuma, Avondale, Phoenix, Scottsdale, Gilbert, Tucson, Glendale, Peoria, Tempe, Mesa and Chandler Arizona.