PPC For Orthodontists

pay per click for orthodontists

Are You Ready to Bring in a New Revenue Stream?

PPC advertising for orthodontists is the way to get your orthodontic practice noticed by serious searchers and casual browsers alike.

Everyone uses search engines, usually multiple times a day. With PPC, we target various demographics of prospective patients and funnel them to your website…to get your phone ringing!

What is PPC Advertising?

Pay-per-click advertising a great way to optimize your marketing dollars. Advertisements appear only with relevant search engine results, and you only pay when a potential client clicks on your ad.

PPC gives us the chance to make sure your practice shows up on the first page when anyone searches for “orthodontist” in your town, for example. Once that individual lands on your site, we wow them with fresh, compelling content that sets you apart from every other guy in town, but that’s another story!

Implementing PPC in your Ortho Marketing plan is a must with the competitive landscape of digital marketing.

Benefits of Pay-Per-Click

Compared with print and other online marketing strategies, PPC is a great choice because we can control your targeted demographics and monitor an ad’s effectiveness with instant data tracking.

  • Fast set-up
  • We optimize your ad copy to turn visitors into patients
  • Geo-targeting and segmenting of desired audience
  • We optimize the hours your ads will run
  • Ads can be turned on and off with a click
  • Bid on targeted keywords that bring the most qualified clicks
  • Negative keyword selection to avoid freebie seekers

How is PPC for Ortho Different from PPC for General Dentistry?

If most of your patients come from dentist referrals, you may be wondering how PPC advertising can boost your business. If you are serious about growing your business and filling your appointment book, it’s time to stop relying on referrals from general dentists!
An important demographic in orthodontics right now is adult patients.

Many adults, especially single adults with discretionary income, get to a point in their life when their careers are stable and they want to look as good as they feel. Often these young professionals do not have a regular dentist yet; with PPC ads, we can target this demographic directly, and boost your adult ortho revenue stream.

These adults usually spend a fair amount of time online and using social media. With targeted PPC ads, we can drive more curious clickers to your website and turn casual browsers into patients!

Even with more traditional young ortho patients, online reputations can often supersede dental referrals. Parents of young orthodontic patients may be more inclined to choose the ortho office with the highest Yelp! rating over the practice their general dentist recommends.

Since we design the PPC ads, we control the hooks that will get your practice noticed by prospective patients. Combined with our unique marketing strategies for orthodontists, PPC advertising may be just what you need to boost your online presence and get your phone ringing!

PPC – A Flexible, Adaptable Tool

Pay-per-click advertising gives us ultimate control over your marketing campaign, due to its easy adaptability. We can track every click and call to find out which ads are working and which aren’t. With instant data, we can adapt and shape your PPC ads so every click has value.

Timing Your PPC Ads for Success

Since PPC gives us ultimate control over your online advertising, we can tailor and time the ads to coincide with:

  • Seasonal promotions
  • New Year’s resolutions, tax return season and holidays that get patients thinking about self-improvement
  • Boosts in online presence and reputation marketing

Do you have questions about Pay-Per-Click for Orthodontists? Contact us or chat with Mike to learn more!



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