Orthodontists, like cosmetic dentists, are in a very profitable business. Each case can be worth about $5,000, so it’s well worth the price to invest in digital marketing in order to capture more of the city’s marketplace.
Unfortunately, orthodontists, like many dentists, hire general digital marketing firms who don’t have any knowledge of orthodontics. They also lack information about consumer behavior which may be a critical element when trying to capture website visitors. The marketing message on your website needs to resonate with your visitors, motivate them to pick up the phone and call your practice.
We work with Orthodontists, so we know the main online search demographics are mothers. They want to ensure they’re making the right decisions when it comes to choosing an orthodontist for their daughter or son. Since this involves their child’s health, they are more likely to take the time to do their due diligence.
In fact, we’ve heard that many mothers check online websites and review and do online research. Then, they set up consultations with the top 2 or 3 top ranking orthodontists, found during this search.
That’s a thorough approach to finding an orthodontist. We know it’s happening, which is why it’s important to work with a specialist marketing company. It’s best to fins a company who works with dentists and Orthodontists, as opposed to working with other types of businesses, even if they work with medical doctors.
When a mother arrives at an Orthodontist’s website, she has high expectations. She would expect the site to be updated regularly and have a modern look. They will visit the About page in order to see what kind of person, or doctor, the Orthodontist is.
How long has the dentist practices Orthodontics? What kind of continuing education courses have they taken? A mother will also want to look at the staff. She’ll want to know the kind of people working alongside the Orthodontist.
Do your content and design showcase your brand? We’ve created website designs using the theme from the inside of the practice. We were able to build out the website with the same theme.
So, a mother who lands on this website can see it’s unique. Too many Orthodontic sites don’t show a brand, theme, and personality. These sites are too general for most mothers, who are looking for an Orthodontist.
Since being a mother is a full-time responsibility, most would not want to drive 30 minutes for a monthly orthodontic appointment. However, is she was to search online, find an orthodontist and have a great consultation, she may be willing to drive far if she knows she’s chosen the best orthodontist for her child. This offers you a huge opportunity to draw clients from further distances that other dentists could.
The other thing you need to do is provide potential clients with your exact office location. This is one important thing about the location that many people forget when designing their website. Instead of placing a map and directions on one page, consider adding it to each page. That way, no matter what page Google sends a person to, on your website, they’ll be able to determine how far your office is from their location.
After your site have been redesigned or updated, you should have a high-converting, great looking orthodontic site. However, that doesn’t mean anything if you can’t be found by people who are searching in Google, Bing, or Yahoo.
Having an SEO firm that specializes in orthodontics is critical to your website’s success. They would know your buyer’s intent, as well as the phrases that people will use when looking for your offer.
They know that some people may look for an orthodontist for Damon traditional braces, while others may search for Invisalign. By choosing the right SEO firm you improve your chances of attracting and converting new patients found through your search result listing.
When you try to figure your ROI, it’s straightforward, since you’ll be offering Damon braces or Invisalign. Or you might be offering two different types of metal braces. Either way, the per patient revenue will remain consistent.
The Investment in SEO for an orthodontist can have an ROI of 10:1 or better.
One important part of SEO is to ensure the website is optimized based on Google’s best practices. We’ve seen the outdated website that uses tactics that are no longer acceptable to Google. Then, the orthodontist wonders why they are not listed on the front page of Google for their city and the surrounding areas.
Content on an Orthodontist’s website is critical. The content must be high quality for the visitor and the search engines. The majority of Ortho websites have been created using a template, and cookie-cutter content. This content may be found on hundreds of other Ortho sites. This duplicate content is something that Google does not like. Also, visitors will pick up on this “canned” content quickly. They’ll leave your site and look elsewhere.
The bottom line is that your best choice is to hire an Orthodontic Marketing Specialist. They will be able to help you leverage the Internet into greater revenues for your Orthodontic practice.
Serving orthodontists in Surprise, Yuma, Avondale, Phoenix, Scottsdale, Gilbert, Tucson, Glendale, Peoria, Tempe, Mesa and Chandler Arizona.