In past decades, advertising the services of your dental practice was not acceptable. But then the phone books came into play, and things began to change quite drastically. We are living in a digital age and most people searching for a dentist check online first.
It has become mainstream for people to do their due diligence about the dentist online. Whether people get recommendations from their co-worker, friend or relative, they still would go online research that particular dentist and check the services and reviews of patients.
It is a known fact that being a dentist is not easy profession and there is a high degree of competition. Dentists are present in every block of the city and we know exactly that there is no shortage of professionals for sure. To back the claim, you can look to the report by the American Dental Association took a few years back, and the numbers were quite astonishing.
The report suggested that there exists almost 60-80 dentists per 100,000 in the city and the number at some places reached 100. As the dentists are quite aware of the competition, they realize that need to implement a perfect marketing strategy with the help of digital tools. In this regard they need a suitable website for their dental business that could motivate the customers and a perfect SEO that can help the website when customers look and search a dentist for a specific dental need.
We know you face tough competition and the entry of big corporates makes the matter even worse. Big dental clinics allocate bigger budgets for advertising and it gets tough for private practice owners to compete with them. That is why it is critical to implement an effective digital marketing strategy to promote the your dental services and attract people who are looking for a dentist.
Digital marketing in simple world is promoting your business via digital strategies to be found when people are looking and to convert when they land on your website. The goal is to increase the effectiveness of your website (better conversions) by making it easy to turn visitors into new patients.
The primary focus should be to evaluate the performance of your marketing strategy from time to time and you should also be able to gauge the response of people towards your website. You can also install call tracking to gain accurate data of how many calls your website or online searches are producing on monthly basis.
There are many aspects like not updating the website regularly; not getting the website redesigned after fixed intervals (every 3-5 years) takes a toll on its performance. Lack of branding and no call to action will simply repel the visitor instead of converting them into a patient.
Besides having a high performance and updated website it also is important that your site appears on top of search engines like google when people search for related keywords. SEO plays a vital role and is one of the best strategies to attract visitors for your website. There have been many complaints about unethical SEO companies that misrepresent dentists. The fact is quite is discouraging, but we simply exist to assist you and help realize the results that you always have been wanting.
The search result field is getting more competitive by the day and dentists are looking to hire top SEO agencies to stay atop of the organic search results as well as map ranking. This competition makes it more difficult for agencies to promote your business and makes digital marketing a lot more expensive.
Investment in dental SEO can prove quite beneficial and will help you get a number of patients each month. The population of the area you are based also matters but it has to be considered that role of online marketing is getting bigger and new people coming to your city will only enhance your chances of getting more business.
Along with ever so popular and reliable SEO marketing, you can also opt for PPC marketing, facebook advertising, as well as video marketing.
Advertising your practice is a critical job and it becomes important you hire a reliable agency that specializes in working with dentists. This will be big boost to your practice for years to come.
Currently serving dental clients in Phoenix, Glendale, Peoria, Scottsdale, Gilbert, Surprise, Yuma, Avondale, Tucson, Chandler, Tempe, and Mesa Arizona.