Let me first define what duplicate content is, and then how it can hurt both your rankings in google, and with your website visitors.
According to SearchEngineWatch.com, “duplicate content is content which appears in more than one location on the Internet.”
As you can see by the above issues, this takes your dental website from a potential “authority website” that outranks all your local competing dentists, to a low value, low traffic website that was a big waste of money in attracting new patients to your practice.
When you meet with a dental marketing company and they say they do “content marketing”, which is create content for your web pages, blog pages, and services pages, make sure you ask them if this content is “uniquely written” and found nowhere else on the Internet.
First off, you will hear silence on the other end of the line, or if you are in person, they will turn slightly flush in color 😉
This is a critical question to ask, and one to take extremely serious!
Secondly, ask them how long each article, page or blog post will be?
If they say 250 words or under, do not hire them for that service!
I am not hear to bash anyone, but some of the biggest dental marketing firms in the country are committing this sin of duplicate content. And I mean some of the biggest… and you know or have heard of them.
The same goes with social media. You will get “pitched” by firms that specialize in this, but unfortunately the same facebook post, tweet or google+ post you get provided is also on thousands of other dental social media pages.
How bad does that look when the exact same image and text appears on thousands of these social media pages?
I can tell you it looks terrible. It portrays your practice as lazy, a copycat, and no humanistic side to you, which is what social media is all about.
The only way to engage with your local market through social media is be authentic, and more importantly REAL.
Tags: duplicate content