In the past, not many dentists advertised much, and eventually Yellow Pages came along and they started to advertise. Now, we are in a digital world, where many people use the internet to find a dentist. It doesn’t matter if someone already told them where to go, they still go online and they head to online review websites and various dentists’ websites.
Dentistry is very competitive. Just drive around the city and you’ll find dozens of dentists in just a few minutes. There are still lots of dental students graduating, so there is still no shortage of them. In fact, years ago the American Dental Association conducted a study and it revealed some interesting numbers.
The study revealed that for every 100,000 people, there are around 70 dentist in a city. These days, more and more dentists know they have to use a digital marketing strategy if they want to become successful. Search engine optimization and a good website can help dentists get found by people who need a professional for their needs.
However, big corporations can pose a major challenge. They have massive budgets and they can spend a lot on marketing, and this means you have stiff competition. This is why it’s a smart idea to implement a digital marketing programs, which can help you get more customers.
Many strategies make up digital marketing, and many of these strategies can be very effective. It all depends on how much you are willing to spend. Generally speaking, it’s a good idea to invest around 5% of your gross revenues into your marketing budget.
Digital marketing starts with a dentist’s website, and you want to know how effective your site is at converting traffic into patients. Do you keep track of this because this is important to know? One good strategy to implement is call tracking, which allows you to keep track of how many calls your site is producing and how many calls are being produced as a result of online searches.
A lot of people don’t redesign their websites, and many dentists should be doing just that. A lot of dental websites are just cookie-cutters of one another, and the SEO company they hired probably used the same exact content hundreds of times. Dental websites need branding and not something that scares visitors and sends them running in the other direction.
When you have a great dental website, then you need people to find you in Google. It doesn’t matter how great your website is or how much useful content is on it, you need people to know about you. Having a website that looks good is simply not enough, therefore you need an SEO strategy.
Having a solid SEO strategy in place can help you increase calls to your dental office, but many dental practices have wasted money on unethical, underperforming SEO companies. This can make them think twice about using an SEO company again, but a good company can make all the difference in the world. They can help you get the results you need and want from SEO.
These days, businesses are facing a lot of competition in the search landscape. Dentists are using SEO firms to help them get noticed and to increase their maps rankings and their organic rankings. This can mean more money needed to be spent because an agency has to use a lot of resources to generate good results for their clients.
If SEO is done the right way and by a company that knows what they are doing, then you could easily get between 10 and 40 new patients on a monthly basis. Depending on the size of the city you’re operating in and how many people are searching for a dentist in their area, your results may fluctuate.
However, new families will always be locating to your area and eventually they will use the internet to find dental professionals in their area, and if you have a website and it appears in a good spot in Google, then they will find you.
Not only is there SEO, but there’s other digital marketing strategies. This includes content marketing and video marketing. PPC and Facebook marketing are other digital marketing strategies that dentists can use or they are offered by a good SEO professional.
It all starts with hiring a digital marketing agency that works with dentists. If you find a good agency, then you will be on your way to getting new patients. Go ahead and start your search and then hire the agency you think will do the best work.
Servicing dentists in Avondale, Surprise, Peoria, Gilbert, Glendale Mesa, Tempe, Phoenix, Yuma, Tucson, Scottsdale, Chandler Arizona.