Online advertising is now the new frontier in dental marketing. Decades have long passed when advertising for dentistry was forbidden; today, it is the only way to stay competitive in this visibly crowded marketplace. You will hardly pass two city blocks without spotting a dentist office. For every 100,000 Americans, there are 60 -100 dentists according to the ADA.
Even when dentist services are recommended by family or close friends, just as every other service, your potential patient will first look you up online and make a quick judgment on whether you appear trustworthy or not; your website must be captivating.
If you implement digital marketing, you will be in a position to achieve higher conversions from your website within a relatively short time. Digital marketing banks heavily on search engine optimization, the feature which makes your website instantly visible to search engines.
In order for your digital marketing strategy to work, you have to invest at least 3 to 5% of your business’ gross income; the more the merrier. Other forms of marketing can be considered too.
Is your website turning visitors into clients and how often? What do the comments on your site seems to suggest? These are worthwhile learning experience that ultimately make you more business-centric and enable you seal any loopholes through which you lose revenue.
Improve your website’s functionality and you will be amazed by the huge number of visitors who will start converting (calling your practice) and seeking out your services. Updating and redesigning it will will help it acquire a vibrant and more interactive look, with all the information neatly packaged together and optimized for both the web visitor and equally important…google.
Visual aesthetics play a major role in attracting patients. A website without a brand won’t get a second look and will be doomed from there on; we can easily fix this for you though. If you are working with a flexible budget, you will achieve much more in digital marketing.
Search Engine Optimization; this ‘formula’ of describing and writing content; place keywords and secondary keywords at strategic locations and concentrations. And getting relevant backlinks pointing to your website enables the search engine to rank your website among the very first results.
Digital marketing is being fronted by many SEO companies, a substantial amount of which are unethical and will leave you frustrated. We, however, have gained a wealth of knowledge since inception and have an impeccable track record to show for it.
Optimizing your website professionally and for a long while is a bit more expensive owing to the complications brought about by the fierce business competition; our SEO specialists require more tools and manpower to achieve the desired results.
With a superior Dental SEO optimized website, you are well on your way to getting between 10 and 40, probably more, new patients each month. Isn’t that the dream of every dentist? You may be in need of a bigger space and an associate sooner than you anticipated.
When executed perfectly, digital marketing has a way of returning on investment and being a permanent fixture in your marketing budget. As new families continue to join your area, sprucing up your online marketing will see you become a household name in your area.
Using video marketing, Facebook, PPC and content are all extra ways of being interactive and compelling without privacy intrusion. We are determined to be your partner and advisor in the long run, not just a vendor.
Serving dentists in Surprise, Yuma, Avondale, Phoenix, Scottsdale, Gilbert, Tucson, Glendale, Peoria, Tempe, Mesa and Chandler Arizona.