Having worked with dentists for the past 9 years, I’ve spoken about this many times. Dentistry is ultra-competitive. The ADA (American Dental Association) states for every 100,000 population there are 60-80 or more dentists. The dentists who are at the top are investing the most in marketing and advertising. But not just any marketing, but … Continue reading “Is Your Marketing Working?”
In having dozens of calls with dentists every week, one of the most critical topics of the call and sometimes for the dentist the most painful is… “How Much Should I Invest To Grow My Dental Practice Revenues?” Most dentists focus on their clinical skills, and that is quite frankly the correct approach, but if … Continue reading “How Much Should You Invest In Marketing To Grow Your Revenues”
I speak to dozens of dentists every week. Some are client calls, many are dentists interested in our dental marketing services. The common theme is always “we need more patients!”. Every business wants more customers, clients or patients, but the question I always ask is “so how are attracting them?” Dentistry is an ultra-competitive market, … Continue reading “How To Stand Out From All The Other Dentists In Your Area”
Click This Link To Schedule Your Call With Me We talk with dentists every week who enjoy doing cosmetic dentistry (specifically porcelain veneer cases) and would like to do more of them but don’t have the online presence in place to convert more website visitors into new patients. Understanding Consumer Mindest Getting into the mind … Continue reading “How To Grow Your Porcelain Veneer Revenues”
We’ve reviewed hundreds of dental websites on mobile devices, specifically on the cell phone and what we see the majority of the time is a poorly optimized website that leaves your visitor frustrated and heading over to your competitor who is giving her what she wants. Critical Mobile Elements That Must Be In Place When … Continue reading “You Are Losing Patients Because Of Your Mobile Website”
We have analyzed over 2500 dental websites and keep finding glaring issues over and over again, and many of these websites were created by the big dental marketing companies out there. You’ll know who I’m referring to so I don’t need to mention them in this article The #1 Goal Of Your Dental Website Any … Continue reading “Is Your Dental Website Losing You New Patients?”
As a privately owned dental practice, it is critical you think like a business owner. Part of that thinking is knowing what the lifetime value of a dental patient is. When you get this number it will open your eyes to the opportunity in front of you to grow and build a dental (or orthodontic) … Continue reading “What Is A New Dental Patient Worth To Your Practice?”
Debra Seidel-Bittke, discusses how to increase hygiene patient reactivation and retention, with simple tips for your team to implement right away to increase hygiene production and revenues. Here was what we discussed in todays Your Dental Success podcast: Typical percentages for hygiene revenues, and what they should be How to partner with your hygiene patient … Continue reading “Proven Tips To Create A Profitable Hygiene Department”
Dr Bilal Saib talks about marketing to patients in a non-salesy way. “Dr B” is a 20 year veteran of cosmetic and reconstructive dentistry; is a two-time Ironman competitor; and passionate about treating patients like human beings. And in fact has a popular podcast called, The Passionate Dentist. Here was what we discussed in todays … Continue reading “Use The Right Words To Secure More Treatments Episode #07”
Fred Joyal talks dental marketing in the new era. In today’s podcast Fred and I get into consumer mindset, patient expectations, his 2 books Everything Is Marketing and Becoming Remarkable and tips dentists can implement right now to retain their patients, and attract more new patients. Fred co-founded 1-800-Dentist, and was CEO for 20 years. … Continue reading “Dental Marketing In The New Era With Fred Joyal Episode #06”
