As a privately owned dental practice, it is critical you think like a business owner. Part of that thinking is knowing what the lifetime value of a dental patient is. When you get this number it will open your eyes to the opportunity in front of you to grow and build a dental (or orthodontic) … Continue reading “What Is A New Dental Patient Worth To Your Practice?”
Debra Seidel-Bittke, discusses how to increase hygiene patient reactivation and retention, with simple tips for your team to implement right away to increase hygiene production and revenues. Here was what we discussed in todays Your Dental Success podcast: Typical percentages for hygiene revenues, and what they should be How to partner with your hygiene patient … Continue reading “Proven Tips To Create A Profitable Hygiene Department”
Dr Bilal Saib talks about marketing to patients in a non-salesy way. “Dr B” is a 20 year veteran of cosmetic and reconstructive dentistry; is a two-time Ironman competitor; and passionate about treating patients like human beings. And in fact has a popular podcast called, The Passionate Dentist. Here was what we discussed in todays … Continue reading “Use The Right Words To Secure More Treatments Episode #07”
Fred Joyal talks dental marketing in the new era. In today’s podcast Fred and I get into consumer mindset, patient expectations, his 2 books Everything Is Marketing and Becoming Remarkable and tips dentists can implement right now to retain their patients, and attract more new patients. Fred co-founded 1-800-Dentist, and was CEO for 20 years. … Continue reading “Dental Marketing In The New Era With Fred Joyal Episode #06”
I’m seeing a common theme here in dentistry. I receive at least 3-4 calls per week from frustrated dentists who feel they are getting burned by their current dental marketing company. I am not writing this article to go after any specific companies, or to bash them. I want to address the ongoing concern with … Continue reading “Dentists Are Beyond Frustrated”
Discover How To Leverage Facebook And Increase Your Practice Revenues Quickly Of all the dental practices we speak with, many have now at least grasped the importance of having a Facebook page. Many are not utilizing it properly, but I’m happy to see you have a page at a minimum. For the time-being Facebook is … Continue reading “How Facebook Can Get You 20 New Patients A Month And Fast”
This could be your front desk person talking to a dental prospect. Lets hope not. When we have our initial “exploratory call” with a dentist, we ask a lot of critical questions about their practice, to see what “leaks” are in their marketing, both internally, as well as externally. Call Tracking One of the most … Continue reading “Dentists Are Losing New Patients Daily”
Today I want to discuss the importance of a user-friendly dental website homepage. I’v consulted with hundreds of dentists who are frustrated with the lack of results from the Internet (and their website). When we look at their website, the first thing we do is do a 5 second brush-over of their homepage to see … Continue reading “Dentists: Is Your Homepage Missing These Critical Elements?”
Frustration seems to be a common theme with office managers of dental practices. I empathize with you if you are in this profession, as it makes for a long day in your practice. We know, as we’ve been seeing this issue for quite some time now. I’ve spoken to dozens and dozens of office managers … Continue reading “Dental Office Managers Are Frustrated”
I speak to dozens of dentists every week, and when I ask them, “do you have a dental marketing plan or strategy?” they look at me cross-eyed, or with a blank stare. That pretty much tells me they don’t! Gotta Be On The First Page Of Google With the majority of people now getting on … Continue reading “Do You Have A Dental Marketing Plan?”