With the climate and economic position of Scottsdale residents, it’s no surprise that cosmetic surgery is exploding in the area. I can personally vouch for this, as my local fitness club has a high number of women with breast augmentations.
With this explosion comes competition. You can’t drive more than 2 city blocks in Scottsdale without seeing a cosmetic surgery center. Especially down along Shea Blvd. Many of these practices have the look of multi-million dollar homes. Absolutely stunning!
So with all this competition how does a plastic surgeon in Scottsdale get more patients? First off, you better open up your pocket book, as many of your competitors are running full page ads in local magazines, and advertising on the television.
But let me give you a little secret!
People looking for your services are not doing it in a magazine (so saver your $4500 per month); and they are not watching the commercials. Tell me how many commercials you watch. If you’re like me, you Tivo almost everything to SKIP the commercials.
It’s the Internert! People instantaneously go to their computer and search for “breast augmentation scottsdale”, facelift, tummy tuck, mommy makeover, liposuction, brow lifts, etc.
The goal for your practice should be, to be everywhere your potential patient is LOOKING for you. So just imagine, and brainstorm with your staff about where your patient demographic is, and how they shop. That’s where you need to be!