The title was meant to wake you up if you own a dental practice and are not on google+ yet. By the end of this article, my hope is you will head on over ASAP and get set up on google plus, both with your profile AND your business listing, which is called Google+ Local. … Continue reading “Dentists – You Better Be On Google Plus”
After having looked at hundreds of dental websites, I’ve come across some fatal mistakes (flaws) many of them have, and the majority of these are being produced by big, national dental marketing firms, so shame on you! When you launch your website on the internet you must have a goal you want to achieve with … Continue reading “Are You Making These Mistakes With Your Dental Website”
If you want to attract more new dental patients to your practice you must be aware of your online reputation? Do you know what your patients are saying about you on the internet? If you don’t, you are not being proactive in your dental marketing. It’s critical you pay more attention online. More so than … Continue reading “Reputation Management For Dentists”
The number one goal of your dental practice online is to “get found”. You can have the best website on the internet for dentists, but if people don’t find you when they do a search for your services + your locale, it’s all for not. It is becoming very competitive locally to show up on … Continue reading “SEO For Dental Practice Success”
There is some controversy and confusion behind personal branding for dental practice. I’ve seen it here in Scottsdale in the Phoenix Magazine. There is a fine line between creating a personal brand, and coming across as what I call “vanity” advertising.
Dentists here in Scottsdale (and across the country) have a huge opportunity to build their practice; increase brand awareness; grow patient loyalty; and become the authority, by implementing a content marketing strategy. The purpose of having a website is to first get traffic, second convert that traffic into calls, and lastly, build authority in your … Continue reading “Dentists: Implement Content Marketing To Grow Your Practice”
When people are looking for your dental services, they are first seeking information. They will not call your practice the first time they come to your website. Your job is to provide education-based content to help them make an informed decision as to why they should call you and not your competitors. Many procedures dentists … Continue reading “Get New Dental Patients With Education Based Marketing”
Most dentists I talk to have a strong desire to grow their dental practice. Many have even hired so-called SEO guru’s, website designers, local ranking experts, and consultants, but with very little success. With the competitive landscape for most business niches, dental is no different. You can’t have a piece meal marketing approach. You must … Continue reading “10 Tips To Grow Your Dental Practice”
With Facebook nearing 1 billion users, there’s no denying the masses are on facebook, and your dental patients are no different. The power of facebook marketing for local business is phenomenal! There are many different aspects of facebook you can implement to grow your dental practice, but the number one goal is… Engagement When I … Continue reading “Facebook For Dental Practices”
With the climate and economic position of Scottsdale residents, it’s no surprise that cosmetic surgery is exploding in the area. I can personally vouch for this, as my local fitness club has a high number of women with breast augmentations. With this explosion comes competition. You can’t drive more than 2 city blocks in Scottsdale … Continue reading “Cosmetic Surgery Is Exploding In Scottsale”
