One huge missing link to the majority of dental websites is image optimization. I’m going to try not to get too technical, but this is important stuff, and if you really want to get more patients from the Internet you’ll want to read this entire article. One of the biggest issues I have with most … Continue reading “Optimize Your Dental Images For SEO”

Back on April 21st, google did a major update regarding mobile responsive websites. If your dental practice website is not mobile-friendly, you will now get penalized in mobile search. As google states on their own blog, this will not affect desktop or tablet search results, only mobile (phone). We’ve known for a long time that … Continue reading “Is Your Practice Website Mobile Responsive?”

One of the coveted spots to own is the “A spot” in the maps section of google. This has been shown to attract a lot of eyeballs and calls for local businesses. There is a good reason for this response by searchers in google. When you see a business listing in the maps section of … Continue reading “Is Your Dental Practice Ranked In The Maps Section Of Google?”

The majority of dentists I speak to do not have ownership of their practice

I’m seeing a common theme here in dentistry. I receive at least 3-4 calls per week from frustrated dentists who feel they are getting burned by their current dental marketing company. I am not writing this article to go after any specific companies, or to bash them. I want to address the ongoing concern with … Continue reading “Dentists Are Beyond Frustrated”

This is very unfortunate, but the majority of dentists I consult with have a website littered with duplicate content. Let me first define what duplicate content is, and then how it can hurt both your rankings in google, and with your website visitors. What Is Duplicate Content? According to SearchEngineWatch.com, “duplicate content is content which … Continue reading “What Is Duplicate Content?”

Discover How To Leverage Facebook And Increase Your Practice Revenues Quickly Of all the dental practices we speak with, many have now at least grasped the importance of having a Facebook page. Many are not utilizing it properly, but I’m happy to see you have a page at a minimum. For the time-being Facebook is … Continue reading “How Facebook Can Get You 20 New Patients A Month And Fast”

I hope the title of this article got your attention. What I want to talk about today is your WHY. I have talked to hundreds of dentists, and have posed this same question to them. The goal is to come away with your driving force in your life. We all have it, but most don’t … Continue reading “Do You Really Want More Patients?”

We review and analyze over a dozen dental websites every week, and of those, approximately 70% of them are using a slider image in the first fold of their homepage. Image provided by Lead Pages I’m going to explain why you should eliminate this so-called feature (slider image), and how it will help with your … Continue reading “Discover Why Your Homepage Is Not Converting And How To Fix It”

This could be your front desk person talking to a dental prospect. Lets hope not. When we have our initial “exploratory call” with a dentist, we ask a lot of critical questions about their practice, to see what “leaks” are in their marketing, both internally, as well as externally. Call Tracking One of the most … Continue reading “Dentists Are Losing New Patients Daily”