In today’s article I want to show you how you can rank your service pages fast (i.e. Invisalign, dental implants, sedation dentist, emergency dentist) on your dental or orthodontic website to rank higher in Google right now. Here’s the deal… One of Google’s ranking factor is what we call bounce rate. Bounce rate is how … Continue reading “How To Rank Your Dental Service Pages Fast And Get More Patients Right Now”

For dentists and orthodontists, I want discuss what is effective Search Engine Optimization in 2016. Search Engine Optimization commonly referred to as SEO. I know many of you have gone down the rabbit hole before of SEO, but please read this today; because, I know you will have a better understanding of how to implement effective SEO to grow … Continue reading “The Ultimate Guide To SEO For Dentists And Orthodontists”

Having been a marketing professional for over 20 years, there is a huge shift in consumer behavior regarding decision making thanks to the birth of the Internet. Orthodontists looking to convert more website visitors into patients should embrace this. Knowing that traditional braces (and Invisalign) is a big investment of thousands of dollars, most people … Continue reading “Orthodontists: Educate Your Visitors To Convert More Patients”

I’ve spoken to hundreds of dentists on the phone, of which I’m fortunate some of them hired my firm. One issue that comes up a lot is choosing a domain name for your dental practice. Domain names are your web address and should be branded to your business name if at all possible. Google moving … Continue reading “How Important Is Your Domain Name For Your Dental Practice?”

As an Orthodontist, you have a huge opportunity to add massive revenues to your practice implementing video marketing. Video is exploding on the web, and most of your competitors are not taking advantage of it. Nowadays, the play button is becoming “the most compelling call-to-action on the web,” to borrow the words from business leader Andrew … Continue reading “Video Marketing To Attract More Orthodontic Patients”

I am very excited to announce the launch of our dental marketing podcast called Your Dental Success. We are going to be providing tips and strategies to help dentists and orthodontists to grow their practice using digital marketing (SEO, content marketing, video marketing, website design and usability, etc.). We are also going to have some … Continue reading “Your Dental Success Podcast: Episode 1 – Website Usability”

Google is a tough beast to stay abreast of and achieve top rankings for your dental website. But content is one of the missing links to achieving those high rankings for your services like Invisalign, teeth whitening, dental implants, dentures, wisdom teeth removal, and more. I’m fortunate enough to have a circle of peers that … Continue reading “Dental Content For Higher SEO Rankings”

Google is at it again! Their recent update dropped the very popular local 7-pack down to a 3-pack. The image below shows you a search I did for ““. And look what we see! In the maps, business listings section of googles first page, you see ONLY 3 business results, not the standard 7 we’ve … Continue reading “Dental SEO Update: Google 7-Pack Down To A 3-Pack”

I was fortunate enough to be featured on the Number One dental podcast on itunes recently. Gary Takacs is a top-notch, dental practice management consultant, with the most popular dental podcast called The Thriving Dentist. We discussed the Top 5 Mistakes Dental Websites Make and how you can improve them. This podcast is free, and … Continue reading “Does Your Dental Website Make These 5 Mistakes?”

As a dentist, you may have heard the term keyword, but in this article I want to show you how you can turn dental keywords into more new patients. Unfortunately, too many dental websites have abused this approach, and have gotten penalized in google, resulting in a massive drop in rankings. Once you get penalized … Continue reading “Dental Keywords: The Secret To More Patients”